[supercat]

Blockbuster should grandfather in thier current "customers" and offer the more expensive plan to new customers so that they have a choice.

Grandfathering might have been nice, but if Blockbuster® stores are franchises (I think they are) then depending upon the terms of the franchise contracts Corporate might have been losing a lot more money than expected. While I don't know what sort of deal franchises have to give Corporate on "exchange" rentals, I'm pretty sure they get paid something. And that money has to come from somewhere.

[TheKidster]

That’s what makes this even more frustrating. They didn’t execute the appropriate market research and now they are going back on thier word.

I’m hoping this boosts Netfix and kills Blockbuster stock.

[Proud_texan]

Some are franchises, some are company stores. About half a year ago BB corporate cut the amount they were reimbursing the franchise stores for in-mail return exchanges and my local franchise opted out saying they lost money and as allowed by the small print.

Was a shame as the exchange was a pretty good deal but things change so I went back to Netflix.

Netflix has a superior mail distribution system but still seems to "punish" frequent users; I've had new releases at the top of my list for well over a month.

Still not a bad deal either way.