Well, to be honest, their late fee rule is pretty good. You get a week AFTER the movie was due before they “sell” it to you.
And then you have up to 30 days to cancel the “sale”. Of course, that costs you a restocking fee of $1.25, but it means that you can keep a movie 5 weeks PAST the due date and only pay and extra $1.25.
And they don’t seem to mind people returning things late.
Well, it does help not to have to rush back to the store, especially for the “2-day” rentals. I’m sure it’s easier for the employees. But I get annoyed by their poor selection. I’d about bet they pulled some titles to encourage people to subscribe to the online service. I’m pretty sure they used to have “A Little Princess” and “New Jack City”. Now I can’t find either, one I wanted to watch again, and the other I saw years ago and thought my son would enjoy an early Wesley Snipes flick. There’s a couple of Denzel Washington’s early films they don’t have either. It’s just frustrating to see so few movies in that big store (which seems to devote more and more space to selling used movies), and many of the ones they have are junk, and they are missing so many classics.