Frankly, I’ve yet to see a good recruitment campaign that actually tells young men that we are at war and that their country needs them. That would be a good start.
On the other hand, wars are hard on the military. The fact that fighting this war puts stress on the services shouldn’t be a surprise or a call for alarm. War is different than peace and rotations are what they are. What was the ‘rotation’ or tour in WW II? There wasn’t one except for Army aircrew and that was set to be longer than the statistical chances of survival.
You make some excellent points about recruitment honesty as well as difficult rotation schedules.