That’s the thing about truth, it’s supposed to make us uncomfortable, it’s a mirror that let’s us see all our warts.
I think people who are obsessed with make the truth palatable don’t really want it.
Who does this make uncomfortable? Most likely this ad will make Pro-Life people uncomfortable. That is not your audience though. Pro-Choice people who see this ad will more likely be angry about Pro-Life people being indecent. Why? Because it doesn’t lead the audience anywhere. You see a condemnation of the euphemism “choice” but nothing else.
The Pro-Life crowd needs to focus on a path they want young scared pregnant mothers to go on, and figure out carrot and stick advertising always focusing on the decision we want them to make. Show bloody hands of boyfriends, show happy sleeping babies, show ghostly babies that could have been being caressed by their crying would-be mothers, and show smiling children in adopted homes, but don’t show a dead baby with a slogan that only a die-hard Pro-Lifer could agree with.