Forgot to include you in my Post #70...sorry. I liked your idea, too! He'll need more than one spot. I think all our ideas are good :30 second spots. My question spot idea could make great :15 second spots that really grab you, that the campaign could get more spots in with, and that would be short, sweet, and easily memorized and told to friends.
As always...end with him SMILING...not too smiley, but like my friend would smile at me.