So, I guess the anti-drug, anti-fast food and anti-pollution ads are having the same negative effect?
LOL! A few years back, a local TV station was running pseudo-"cool" PSAs with the message, "Be cool! Stay in school" (only a lot longer). I had two Masters degrees and always loved school -- those ads made me want to run up to the local high school, enroll -- and DROP OUT!
One can only hope so.