[Just another Joe]

Rather than getting mad at Big Tobacco, I want to go have a smoke just to pi$$ off that annoying little jerk.

Yep, every time one of those "Truth" ads comes on I have to fight an irrational urge to light up in response.

[Gabz]

There is not and never has been anything involving TRUTH in any of the “truth” campaigns. This is particularly true when you look into their funding. They are financed entirely by smokers through the Master Settlement Agreement, and are the first ones to start screaming about a cut in their funding when cigarette purchases start declining.

Hypocrites.