People in the public eye frequently spend big bucks on appearance- even Edwards does not deserve to be criticized (Clinton was too). I agree with you on that, anybody whose job it is to be in public does (or should do, Dennis Kucinich!) the same thing. I bet Jay Leno spends more than $300 per week on hair and makeup. When I give a talk at a university or present a paper at a conference I at least get a trim (if Kerry was going to be in the audience I’d get a manicure too).
Since it is so common, though, there is no reason to attempt to obfuscate the issues.
Maybe in your bookkeeping and I bet there is another name in corporate world for bookkeeping too!
Just like computer talk it does not use terms that average person is familiar with.
To me it is a whole new world of terminology