Good point...I meant to mention that, as far as I know, no one in Japan is going to bed hungry because they can't afford a bowl of noodles. This is about as serious as a fraternity doing some stunt with a big tub of jello.
Also not an activity that I admire. It's just wasteful and I can't condone it, no matter what country or the foodstuffs involved. If you have the kind of money that it takes to buy a boatload of any sort of foodstuff, good lord, GIVE it to someone who needs it instead of putting on your shorts and rolling in it for the yucks. It just doesn't sit well with me. The world has far too many examples of suffering for some of the most fortunate among us to skip amongst the tulips and do what they will with the banner held high of 'it's my money'. Good timing with Bastille Day and all yesterday ... this topic.