Has anyone else told the LA Times the other bad news — that they’re losing readers because they don’t report the news, but rather, their stories are politically biased?
The media warlords are all going to suffer financial reversals unless they move toward the center and get away from pandering to the political left, which doesn’t have readers anyway.
Haven’t any of them figured out yet that the conservatives in this country are the ones who read?
http://www.latimes.com/business/la-fi-times14jul14,1,1572803.story?coll=la-headlines-business
From the Los Angeles Times
Times publisher says front page may get ads
By Thomas S. Mulligan
Times Staff Writer
July 14, 2007
Amid a steep decline in revenue, the Los Angeles Times is planning to break with long-standing tradition by selling ads on its front page, Publisher David Hiller said Friday.
When it happens, the newspaper will be the largest metropolitan paper in the country to place ads there.
Hiller said the decision was his. The Times’ corporate parent, Chicago-based Tribune Co., plans to sell Page One ads at its 10 other newspapers as well, said Doug Thomas, a senior vice president for advertising in Tribune’s publishing division. He said Tribune’s South Florida Sun-Sentinel in Fort Lauderdale began selling front-page ads this year and got “an incredible response” from advertisers.
Hiller said the initiative “is a meaningful response to the demand for more innovative solutions from advertisers who have a lot of choices about where to spend their money.”
“We aren’t the only game in town anymore,” he said in an interview Friday.
Earlier in the day, Hiller outlined the changes in a two-page memo to Times employees. He said premium-priced ads would raise “several million dollars in revenue” at a time when the newspaper’s financial performance has been extraordinarily weak. In the second quarter, The Times’ overall revenue slid 10% and cash flow plunged 27%, “making it one of the worst quarters ever experienced,” he said. Year to date, ad revenue is down 8%.
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