because the moment Novak revealed that there was no story, that's the moment no one is interested in Robert Novak, again.
Great post, NB. Sums it all up succinctly. Too bad the national media couldn't get such a handle on this story, and instead we get the endless "Did the Bush administration blow the cover of a covert CIA operative?" BS for years.
The Nation Media (Tim Russert/Andrea Mitchell) were all over this case from the inside. The drove the G****m train for the Wilson/Plame/Armitage/DNC.