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“The planet doesn’t have a PR agent,” he said. “But now it will, because the Alliance for Climate Protection is going to use the modern techniques of messaging to get the scientific evidence in front of people all over the world.”

At risk of blasphemy to this new religion, I have to point out the only reason the planet is here to begin with is to support human life. Otherwise, it isn’t important. The planet doesn’t have a PR agent because it is a molten cored rock rotating around the sun. It has no more importance than Mercury, Venus, Mars, etc. other than it hosts us as a life form.
I believe in conservation, pollution control, a clean environment etc. simply because we are good stewards for later generations of HUMANS.
The planet doesn’t care if it is coverd in ice, covered in lava, or has an atmosphere. It doesn’t weep that the dinosaurs were wiped out and it wouldn’t care if we were, because it isn’t sentient.
Hey wack job, pay attention to the real problem, terrorism.