It will now be renamed "Forty-buck Chuck".
A pal of mine is one of the organizers of a long-running techhy conference, which has been held for the last few years at a pricey venue on the California Central Coast. The budget for last year’s edition included $16 a bottle for the wine at the wrap-up dinner, and the hotel served, yep, Two-Buck Chuck, assuming perhaps that the Jolt-and-Twinkies crowd wouldn’t know the difference. One sip and the entire committee table stood up and headed en masse to the manager’s office. Ten minutes later the “oversight” was remedied.
Nothing against TBC as a known daily drinker (and it speaks well for Chuck that it was tapped as the ringer), but everything against bait-and-switch tactics by hotel catering departments.