There IS a poison control number on toothpaste. So the government is feeding any misplaced hysteria.
I'm looking at a brand new unopened box of real Colgate w/fluoride, baking soda & peroxide right now.
There is NO poison control phone number on it anywhere. There is a number for Questions or comments. If you'd like to call them its 800-468-6502 but they're probably quite busy with weirdos and cranks whining about the counterfeit stuff.