Posted on 06/07/2007 1:15:37 PM PDT by landorepub
This article was posted on my company intranet news site. I work for a large telco company and I have removed the company name just as a CYA as I'm not sure if I am allowed to publicly disseminate this info. Anyway, I just feel so warm and fuzzy all over knowing I work for such a diverse-centric corporation!!
For XXXXXX associates who are gay, lesbian, bisexual or transgender (GLBT), the month of June marks Pride celebrations in their local communities across the country and also at XXXXX as part of the company’s efforts to create an inclusive and diverse workplace.
This month, XXXXX Pride, XXXXXX's GLBT Employee Resource Group, is sponsoring a series of events open to all employees to build on the group’s objectives of employee development, support for the company’s business priorities, community service and improving workplace culture.
GLBT Pride celebrations mark the June 1969 uprising at the Stonewall Inn in New York City’s Greenwich Village neighborhood, an event which was generally credited with triggering a movement that has led to greater acceptance and understanding of gay people within their families, communities and workplaces.
On June 12 at 12:30 p.m. Eastern time/11:30 a.m. Central time, XXXXX Pride will sponsor an all-employee webcast on “Building an Inclusive Workplace” related to issues of sexual orientation in support of the company’s diversity initiatives. See details on how to attend.
The following week, on June 21, the group will sponsor “Pride in Music,” an all-employee concert event in the Winter Garden at the Overland Park campus from 11 a.m. to 1 p.m. Eastern time/10 a.m. to noon Central time. The event will focus on XXXXX’s music leadership and will include live performances by members of the Heartland Men’s Chorus and cabaret performers, free tickets to the Overland Park movie premiere of “Hairspray” and demonstrations of XXXXX music phones, accessories and services.
A community service project for the June 23 United Way Day of Caring comes next, followed by member networking events on June 28. More information is available on the XXXXXX Pride Web site, by typing “Inclusion” into the browser
“These events all help us create a more inclusive and diverse workplace, which studies show directly contributes to a company’s successful performance,” said XXXXXX, vice president-Communications, who is the XXXXX Pride Executive Sponsor. “They also help us bring our products and services to a very significant marketplace.”
According to research by Witeck-Combs Communications, the buying power of the GLBT market segment is $660 billion. A Harris Interactive poll reported that gay customers are more loyal to their wireless phone providers, with only 30 percent likely to switch providers based on price, versus 41 percent for their non-gay counterparts.
Are there studies on that fact?
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