The object of owning the Journal is not to make money but to control minds. A negative for a free trustworthy press. Gimme the guy who wants to own media to make money.
There are (were) tons of people who got into the media business just to make money.
Now, what I may consider news or they think is news varies, and the old media may be dying, but there is still money to be made.
And for what its worth, I think Murdock's interest in the WSJ has more to do with the new financial channel he wants to start which could be very very lucrative with WSJ involvement.