Oh, I don’t know that telling homosexuals that God “loves them just the way they are” is necessarily unorthodox. It depends on the spirit in which it is offered. “While we were yet sinners, Christ died for us.” God does love those that have fallen into the sin of homosexuality. He wants to save them and unburden them of it.
However, the "God loves me just the way I am" is frequently used by homosexuals who claim to be Christians but refuse to repent of their sexual immorality. That's not how Christ explained it when He taught "Go and sin no more."