I’m sure they need better technology, but they also need to hire people who care about the party — Republicans — as phoners. This is not the kind of thing that can be outsourced. It’s important for the donor to have a positive experience with the call, feel the phoner “gets it,” etc. This isn’t just about money; it’s also about party building. Admittedly, the latter concept may be too sophisticated for the RNC “suits,” who probably understand business better than politics.
They need to sell something people want to buy.
The product sucks and we’re done buying.