Yep, I just googled Mr Rose and found this interesting article.
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/04/01/BAGLHC1M8N1.DTL
"The station's been there for 80 years.
It's a shame that they were forced out of their frequency after four score years. I guess it's asking too much at this point for Movin' 99.7 and KFRC 106.9 to swap frequencies. It seems like certain genre's are settling into certain frequencies.
This reminds me of what happened to WAXY 106 in Miami. It's been years since I lived there, and I loved the station, but I recall hearing that a management oversight caused a lapse in refiling for their call letters, and on the day they expired another station (AM, I believe) shamelessly grabbed it and refused to let WAXY get them back. WAXY was forced to adopt a new callsign after establishing a brand and persona in South Florida for 40 years.
-PJ