[Phsstpok]

The one and only reason for programming of any kind, news, sports or entertainment, is to fill in the time between commercials. This goes for radio as well as TV.

100% correct.

All media companies supported by advertising are NOT in the business of making good programs and selling them.  They are in the business of  attracting viewers.  We are the product they sell, not the programs.  The programs are the bait to lure us, our eyes, so that they can sell our attention to the advertisers.

Rodguy911 is therefore correct in his assessment.  Without us they have no product to sell to the advertisers.  Therein lies our power over them.
 

[rodguy911]

Exactly at the higher levels of broadcasting if a sponsor does not think he can target a specific market he is not as likely to buy or much more important pay the bigger bucks for an adv. slot.