Could be, but its organic - not paid- Google search ranking wouldn’t be as good as it is if no one visited the site. “The Stiletto” beats out everything but the Sirius Stiletto - including all those shoe and knife purveyors. At least when I conducted the search it was #2 out of 1.46 million search results.
Most of the hits were probably accidental from people looking for O.J. Simpson info.