The biggest problem, at least in terms of their skin: the penchant of white women in their teens and twenties for sunbathing, to achieve that “healthy” tanned look. Asian women, OTOH, seem to have figured out long ago that excessive exposure to the sun is bad for your skin.
Asian women try to be as pale-skinned as possible - that's the beauty ideal there.
Part of the cult of the outdoors, I’d say. In S. Cal., it afflicts women of nearly all ages.