The key, especially for the fairer-skinned ones, is to stay out of the sun! Tanning is almost suicidal for a white woman's looks. I've seen some white women in their fifties who don't look too bad at all (Jane Seymour springs to mind), but none of them ever tried to maintain a dark tan in defiance of biological reality. ;)
True. But most women in Southern California don’t follow that advice. We have a cult of the outdoors here. I think the ladies would rather follow this cult than look good for their husbands, or anyone else.