Splenda Settles With Equal Over Claims

AP via SFGate ^ | 5/11/7 | MARYCLAIRE DALE

[SmithL]

Sweet deal, at least for the lawyers.

[SteveMcKing]

Sounds like the OJ jury, who didn’t believe DNA could be real.

I always lean toward truth-in-advertising. I don’t think there is anything misleading about the slogan, unless you are one of endless morons who scoffs at simple chemistry.

[mylife]

All artificial sweetners taste aweful to me

[Ainast]

to me splenda makes the drink feel like it has a fine sand in it.

[Ditter]

I remember reading when Splenda first came out that it was made from corn syrup, now they say it is made from cane sugar. I wonder.......

[SamAdams76]

Whenever I pour Splenda into my coffee, I can’t believe it’s not sugar!

[pogo101]

This had nothing to do with deceiving the public, as the plaintiff company asserted. IMNSHO, it had to do with the fact that consumers overwhelmingly prefer Splenda to the alternatives made by the plaintiff (which owns both Equal and Sweet-N-Lo, IIRC).

Having lost in the marketplace, the plaintiff ginned up this garbage about a so-called deceptive ad.

[FixitGuy]

Tried 'em ALL.

All fake sugars taste bitter when sweet enough to taste like sugar.

[SmithL]

I don’t like the taste of any artificial sweeteners. I drink coffee and ice tea with no sweeteners, natural or otherwise.

[Paperdoll]

>All fake sugars taste bitter when sweet enough to tast like sugar.<

Actually, I usually take a full teaspoon of sugar in my tea, but can only tolerate a fraction of a packet of Splenda - too sweet!

[TexanToTheCore]

I believe that Splenda can be baked into products. None of the other sweets can claim that. It is simply superior.

[AJFavish]

search for tagatose in a search engine

[Baladas]

So splenda > all the other artifical sweeteners? Wonder if that’s the stuff they put in sugarless pies I buy at Safeway?

I’ll keep splenda in mind if I ever bake anything for a dieter or a diabetic.

[dan1123]

Have you tried erythritol?

That is the only dietary sweetener I like. Unfortunately it isn't in much and it's hard to come by.

[TexanToTheCore]

I think it is the stuff. I used to work for a major (>400,000 sqft) bakery and we were always wishing for a fake sugar that would not break down with heat. Finally Splenda came along and it apparently it works. There are some cookbooks out that show how to use it. Check the website for the sweetener and you can probably find something.

Splenda is a second generation sweetener, all the others are first generation.

[mylife]

I like a “little” sugar in coffee. But Tea? I drink that straight

[mylife]

Try the herb “salvia” before they ban it

[SuziQ]

I love Splenda! The company that makes Equal was just pissed that Splenda was so profitable. Well, it wouldn’t be if Equal didn’t taste so bad!

[SuziQ]

I’ll keep splenda in mind if I ever bake anything for a dieter or a diabetic.

Do try it! They make a fluffy kind that can be used cup for cup in a recipe calling for sugar. They also have a Baking Blend that is part sugar, part Splenda, and you usually use half of the amount of sugar called for in the recipe. It tastes good, too.

[SuziQ]

I think you mean ‘stevia’. I’ve tried that and it was truly disgusting! Some folks like it, but I thought it tasted awful.