Not true. If there was very little demand, drugs would have to be much more expensive to recoup the development costs.
Just as in the case of any other product, the stimulation of demand by making people aware of the product (i.e. marketing) is what causes the price of drugs to be as low as they are.
Drug companies do not spend any more on marketing than they have to.
What did Lipitor cost in 1970? What did Plavix cost then? Would you like to guess?
“Drug companies do not spend any more on marketing than they have to.”
Sure they don’t but it doesn’t mean that their marketing doesn’t drive up costs.
“What did Lipitor cost in 1970? What did Plavix cost then? Would you like to guess?”
No idea but I bet you will say they cost more. That’s also before generic alternatives as well as similar drugs by other drug companies that drove the retail price down.