DNA has revolutionized genealogy. And a surname project is the way to go unless your surname is very, very obscure. Does your surname have a message board on ancestry.com or genealogy.com? That suggests there are others in you clan hunting for their relatives. However, if you are the “first” one in, by default you almost become the administrator of the project. For most people that’s fun... but it can be work.
They sent an email saying I was the first. I assigned it to my sister, lol. Our surname is Lamb.