My you're an old codger, that was ages ago, what was that all about anyway?
A listener wanted to subscribe to the 'Limbaugh Letter' but the wife would not allow it. Limbaugh jokingly said that he should have a bake sale to raise money. The bake sale was in reference to an elementary school that had a bake sale to raise money to help ease the national debt.
Later during that show, a company that specialized in billboard advertising offered to place ads for the bake sale. The whole thing just took off and I don't remember how many went to Fort Collins, Colorado but I think it was hundreds of thousands.
All the network news covered the story, it was a big thing. They showed a clip of Limbaugh telling people to never trust the liberal media and yes...Dan did get his subscription.