That is so true. When I was in college my roommate was from a place called Hereford, Texas about 40 miles west of Amarillo. Shortly after we graduated she got married, and I was invited to be a bridesmaid. Her family was well to do and they insisted on flying me all expenses paid from Washington, D.C. I was put up in a hotel for 5 nights, then after the wedding, her father arranged to have 3 of his friends fly back to Washington with me to make sure I got home safely. I have to say I don't think I have ever seen a more unattractive part of the country---- flat, dusty with not a tree in sight, but I'm telling you the people were unbelievably warm, happy and generous.