In the words of one CBSer.
“Perkie is our Iraq. It was a situation where we had bad data going in (her appeal outside NYC/DC or lack thereof), and chose to ignore the obvious data we didn’t want to hear.”
“We got in easilly... and have absolutely no idea how to get out.”
It’s interesting your CBSer said “we.” He didn’t do it, Moonves did. This whole Couric thing belongs to him. It’s a good thing for him CBS and Fox are essentially tied for first for the year past. If CBS’ ratings fall, Redstone will ax Moonves pronto.
And now they’re stuck with her and the ratings keep tanking.