Newspapers are like nightly news—their customers are the elderly, those that grew up getting news from print and broadcast TV. That group isn’t going to get any larger. Newspapers can measure their loss in circulation by reading their own obituaries.
Respectfully disagree. Like them or not, Jon Stewart and Steven Cobert both repackaged the evening news and have influence far beyond their target audience.
Dinosaur Media refuse to repackage in any way and consequently continue to lose readers. Just look at the number of writers on the front page of Drudge that DO NOT appear in your local paper.
Ann Coulter, for example, is a proven circulation magnet. Very few outlets will swallow their pride to include her column in their venue. And yet, if advertising dollars follow circulation, they should.
Best regards,