My sister-in-law's brother came up with that campaign and made that ad! It IS good; I only saw it for the first time recently too!
It’s very good.
On the site, you can see the whole awards show, it looks like, and Kris Kristofferson’s video is really really good.
He won the Johnny Cash Visionary Award, and Roseann Cash is the presenter. Very fascinating info I never knew before about him.