Rudeo is trying to buy votes by posing as a well-meaning man who is merely "confused" and "forgetful" who "didn't really mean'" what he said.
One particularly revolting thing Rudeo does is to "laugh" off his blunders----for example, Rooty/Juti calculatedly announced Juti's Cabinet plans on 20/20. As a ferocious backlash emerged, Rooty and Juti announced they had a good "laugh" over the Cabinet idea.
There you have the "Oh, that Rudy's just kidding again" strategy.
The end result is for all voters on a particularly volatile issue, say abortion, to be conned into thinking Rudeo is on their side.
The intrinsic evil Rudeo's electoral con games bring to American politics cannot be dismissed.