I had a chance to work with a marketing and advertising manager of a major auto dealership this past week. She said they are relying less and less on print advertising and turning more to the Internet.
The implications of this trend are just devastating to newspapers. Auto advertising alone makes up a substantial chunk of news print revenues.
An outfit I was working for recently wanted to post a quarter-page ad in the AJC for an educational seminar that will be showing there later this spring. Their rates, even for educational non-profits are ridiculous.
What approach did your auto dealership settle on? Inquiring minds want to know.