"You're missing the point of electoral success. Especially in a presidential race with so much free media, money is #3 or #4, well behind Candidate and Message."
Dear expert on "electoral process", Romney should then concentrate on #1, #2 and maybe a #3, instead of focusing on Money which is #3 or #4.
Ha ha, I agree, he should look at supporting a new candidate who has a genuine conservative message.