I only paid $2.95 for mine, and it's a refillable lighter as well... I've got one in the truck glovie that throws out 10,000 bcp (good for deer) that plugs into the lighter only paid $9.95 for that one.
Tell you what- I'll sell you my $2.95 one for $30. I can get more for your friends, you can sell them for $70.
"I only paid $2.95 for mine, and it's a refillable lighter as well..."
Sounds like you really know your gear.