I am sure that they only lost all that money so that they could take a tax deduction.
Kramer: "Jerry, all these big companies, they write off everything."
Jerry : How is it a write off?
Kramer : They just write it off.
Jerry : Write it off what?
No, they really lost all that money because they were way too fat when 9-11 hit, and they had no plan post 9-11 to cut costs immediately for future growth. In order to sell, they deep discounted their furniture, more than usual, just to stay afloat. They also do the majority of their own manufacturing instead of actual assembly. So, being fat for them was something that was across the board, which is why it has taken so long for them to recover. They still have much to do. Big Blue, as they are called around here, will be much better as Medium-sized Blue.