[theFIRMbss]

>I've looked at Apple's presentation of features...and it seems to me that, once again, the major difference is in...

This is not about a rational appraisal of the thing's features! Apple's zombie horde of loyalists only care about Apple's name!

[D-fendr]

And how does a name become a Name? It's branding.

thanks for your reply. I do get the satire, however..

Do you think people like Apples, therefore buy anything named Apple?

Of course not. Apple made it's name valuable by it's development of good user interface and by its high value for design. And of course by advertising and marketing its brand well.

I agree the name now has sales power, that's the whole point of branding. But branding is more than just a name.

So, if the iPhone is not a level above in user interface and in design/packaging, the brand will suffer.