It's an ego/mind thing - having a President who "looks like me" or worse "cares about people like me" (ha!) gives them the opportunity to feel superior for a brief moment.
Sadly, on such mental/emotional ephemera are elections decided. :(
98 posted on 03/29/2007 11:09:15 AM PDT by Mr. Jeeves
("Wise men don't need to debate; men who need to debate are not wise." -- Tao Te Ching)