Please, President Bush ran a very good campaign and held a flawless convention. Then there's that little issue regarding National Guard and of course bin Laden's pre-election statement. All that followed by the citizens on this country flocking to the polls to vote for him.
Kerry was his own worst enemy and the Swiftboaters helped to point that out. But that was more a part of him bungling his own campaign to Bush's benefit.
I think you're the one who's clueless, not me.