Sounds like a worldwide total. But by inference they try to make it sound like the USA. Never can be honest, can they?
That would make 365,000 people die in America every year from guns. What a load of crap. The true murder rate in America per year is around 15,000 with six thousand gun-related murders. And a very large share of those gun murders occur in large cities with gang and drug problems. This meathead should check the stats in smaller urban or rural areas, like where I live, where gun ownership is very high and murder rates are on a par with most unarmed European countries.