[NonValueAdded]

We have the freedom to do things how we want, rather than be dictated to by a manager in an office in Paris or Tokyo." The company plans to make environmentally friendly whiskey distilled from organic barley. Even the machinery for the plant was acquired from a closed distillery on the mainland.

Sooooo the company's operations will instead be dictated to by local whackos in a hut in Edinburgh

[em2vn]

I rather think they are making a smart marketing decision by going the green route. What better way to get an upscale price for a new brand? You gotta cater to the market.