I have to tell you that I assume that most of the men are also hired because of their perceived attractiveness to women. It certainly isn't for their news reporting abilities! And that goes for all of the morning shows.
Remember, the majority of the audience for these shows is women, so their hires, both male and female, are probably meant to be attractive (not necessarily in a romantic way) to that demographic. That would account for the preponderance of moronic (though sensitive) men on the air.
I guess that explains Brian Kilmead, huh.