Bingo
With Coulter it is all about money. Which is why I equated it to porn below. She would say anything if she thought it would earn her the next round of cable news appearances to discuss the "controversy" or if she thought it would entice another college group to pay her to come speak one more time. Its all about the dollars. I doubt she cares at all about conservatives or the conservative movement (we know she has trouble voting for instance).
It makes you wonder why she didn't marry her old boyfriend Bob Guccione, Jr. There has got to be quite of lot of money in being the Penthouse heiress by marriage.