No, Serbia suffered more. That was due to Bill Clinton and the blaming of Milosevich and the Serbs, while protecting "innocent" Muslims.
But I don't think Russia believes NATO is going to bomb them to protect the Muslims and Chinese.
Why not? What was the difference in that aspect between Serbia and Russia, or Islamists in Chechnya or KLA in Kosovo?
The key difference is that Russia was too STRONG to be bombed. The lesson from 1999 war on Serbia is that if you want peace, you need to have proper balance of power. Weakness COMPELS others to attack you.
So if someone else expands his military potential or territorial reach, you need to balance it with your own military buildup. Such is the IRON rule of great politics in EVERY century. See my tagline.
Neglecting this rule is worse than criminal.