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What Starbucks Can Learn From the Movie Palace (The business case for free Wi-Fi)
New York Times ^ | 3/4/07 | RANDALL STROSS

Posted on 03/04/2007 4:29:27 AM PST by jalisco555

WI-FI service is quickly becoming the air-conditioning of the Internet age, enticing customers into restaurants and other public spaces in the same way that cold “advertising air” deliberately blasted out the open doors of air-conditioned theaters in the early 20th century to help sell tickets.

Today, hotspots are the new cold spots.

Starbucks became the most visible Wi-Fi-equipped national chain when it began offering the service in 2002. Now, at more than 5,100 stores, Starbucks offers Internet access “from the comfort of your favorite cozy chair.”

Before you pop open your laptop, however, you need to pull out your credit card. Starbucks and its partner, T-Mobile, charge $6 an hour for the “pay as you go” plan. Day passes or monthly subscriptions are available but can be used only at Starbucks stores and other T-Mobile partners like Borders bookstores.

McDonald’s offers Wi-Fi in more than 8,000 of its 13,700 stores in the United States, giving it wider reach than even Starbucks, and it also charges for access. McDonald’s doesn’t charge as much: it asks $2.95 for two hours. You can’t apply your T-Mobile subscription there, however, because McDonald’s works with other partners.

Metering and charging for a service, of course, is the prerogative of any business owner in a free market. One will always find entrepreneurs willing to try new ways to profit by erecting tollbooths in front of facilities that had been freely accessible.

In the past, this took the form of coin-operated locks on bathroom stalls. (You may have first encountered these at a moment when you were least ready to praise the inventor’s ingenuity.)

(Excerpt) Read more at nytimes.com ...


TOPICS: Business/Economy; Culture/Society; Editorial; Technical
KEYWORDS: panera; starbucks; wifi
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To: jalisco555

The answer for Stubby's, IMO, is free Wi-Fi during off-peak hours.


41 posted on 03/04/2007 7:34:13 AM PST by Mr J (All IMHO.)
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To: Mark was here

no-mostly just breads and pastrys-the do have what I would call quiches-but not real filling


42 posted on 03/04/2007 7:40:50 AM PST by mrmargaritaville
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To: jalisco555
My second pet peeve is the lack of receptacles to plug into to charge my laptop

get a new dual core laptop, battery life is much improved.

43 posted on 03/04/2007 7:50:35 AM PST by staytrue
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To: jalisco555
Wi-fi isn't really free. When you check into a hotel, the cost of providing Internet service is folded into your bill.

"Show me just what Mohammed brought that was new, and there you will find things only evil and inhuman, such as his command to spread by the sword the faith he preached." - Manuel II Palelologus

44 posted on 03/04/2007 8:03:37 AM PST by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives In My Heart Forever)
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To: jalisco555
One of my pet peeves is being charged for WiFi when I'm stuck in an airport terminal, particularly when my flight is delayed.

My T-Mobile account gives me access to their hotspots (when I encounter them, or through my cellphone when there aren't any hotspots available.

45 posted on 03/04/2007 8:22:12 AM PST by sionnsar (†trad-anglican.faithweb.com†|Iran Azadi| 5yst3m 0wn3d - it's N0t Y0ur5 (SONY) | UN: Useless Nations)
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To: goldstategop
Wi-fi isn't really free. When you check into a hotel, the cost of providing Internet service is folded into your bill.

Except when they charge you an additional 10 or 15 buck per day for internet access, as many high end hotels do.

46 posted on 03/04/2007 1:05:53 PM PST by jalisco555 ("Dogs look up to us, cats look down on us and pigs treat us as equals" Winston Churchill)
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To: staytrue
get a new dual core laptop, battery life is much improved.

I'd love to replace my Powerbook with a new Macbook Pro but the darned thing doesn't want to die. Four years and going strong. But the battery life is lousy.

47 posted on 03/04/2007 1:07:14 PM PST by jalisco555 ("Dogs look up to us, cats look down on us and pigs treat us as equals" Winston Churchill)
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To: jalisco555

At Panera or Starbucks if you pay you're paying more for taking up a seat for 2 hours than you are for WIFI.


48 posted on 03/04/2007 5:59:43 PM PST by dleecomeback07 (Little darling it's been a long and lonely winter today at 2 spring beegins)
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To: Mark was here
We went in there and saw a list of things on the wall and I had no clue as to what they were selling.

LOL!! I know just what you mean! I got a Panera card as a gift and decided to go to lunch one day by myself. I had to call my husband (who is much more familiar with the menu) to ask him what I wanted.

I ordered some sort of turkey sandwich and crossed my fingers. It was pretty good.

49 posted on 03/04/2007 6:36:01 PM PST by Dianna
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To: jalisco555

Starbucks; The coffee place with a name that sounds like a gay bar.


50 posted on 03/05/2007 11:06:27 PM PST by Screamname (Looking for a good book to read? Read "Night song of the last Tram" by Robert Douglas.)
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