"The way to deal with bigotry is to produce a better quality [more interesting, or more humorous - well, more appealing] bigotry, and to outcompete?"
Tell me you are J/K!
gezzzzzzzzzz...
All bigotry is WRONG!
I do not know what your "J/K" stands for. And as for 'all bigotry is wrong" - wronger words have not been spoken. Not all bigotry, and not always. Everything has its purpose, and is good for something. This necessarily includes bigotry. Therefore there must be uses and situations when bigotry is good, right and proper, and thus not wrong.