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I don't recall seeing any GEICO ads years ago. I signed up with them because that's the insurance my friends had. Back then it was known as Government Employees Insurance Company, I believe.

Of course I can't be sure, but I think these ads would motivate me to try GEICO if I were looking for an insurance company. (I also love the ads where a celebrity is brought in to help customers tell their stories -- especially the one that a play on non-traditional casting, in which a male "actor" speaks the woman's lines.)

What the GEICO ads say to me is that the people who run this company are hip and believe I'm intelligent enough to get their jokes. Also, they're not afraid to be politically incorrect. On the other hand the ads are done in a way that doesn't necessarily offend those who are politically correct. The cavemen are quite likeable and sympathetic.

In general, I suspect that a lot of clever ads don't really translate into sales, but I think GEICO's have given the company a very attractive image.

My favorite GEICO ad(my favorite ad from any source) is the soap opera one. I saw that one when I was working in an office alongside the boss's wife who was ađicted to soaps. The ad came on immediately following a serial and looked for all the world like another event in the soap as the young man was explaining to the young lady all the reasons why their relationship was over until he said "but I have some good news..." and I 'bout fell out of my chair laughing. I do not watch television at all outside of such situations so I was not ready for that one but I recognized the "good news" line from hearing GEICO ads on AM.