Which you can help change by talking him up to people and directing them toward his website if you don't get bogged down in the idea that he "can't win" and either do absolutely nothing to help or actually work against him by repeating the various negative mantras.
Hi current name recognition is a fact, not a negative mantra. I like him in general, except for the trade issue, he worries me a little there, but that's minor compared to everything else.
I wish him well, let's see a horse race.