Excuse me, but what part of my post - People who truly want to change will go to any lengths to find out about these programs. It's like alcoholism..it's attraction, not promotion. The only thing the billboard will do is make some people angry. And that's exactly what they want, don't kid youself. - do you deem to be out of control? Or are you just being nasty for the sake of being nasty?
They can't "go to any lengths" to find out about a program that they don't know even exists.
The billboard does not reach out and grab people and force them to sign up for these programs. Just viewing a billboard will provide the inspiration for someone who truly wants to change to seek out the program. Not knowing that these programs exist and being constantly told that change is impossible may drive these people to despair.
You are indeed out of control if you feel threatened by a billboard.