I adore Rudy and have for over 15 or more years. He'd make a great, great president.
He's more socially liberal than I'd like, but we've had Republican presidents since 1980 with the exception of 8 years of Clinton and haven't gotten anywhere socially in terms of the issues, so I don't really see that it matters.
Rudy is the Republican Clinton.
Women like him because he makes them feel safe.